Digital marketing is definitely a huge concept like academics. Like any other school subject, digital marketing involves various aspects that have to be learned one after the other. Certainly, when I say that digital marketing is huge to learn like academics, you can assume that you need to go to some school or institute to become a master in digital marketing. Well, you shouldn’t.
Despite the fact that there are various areas to join in learning digital marketing, thanks to the internet have made it so easy that anyone can master this art of e-business marketing from the comfort of home. Dedication, focus, and a little kernel of confidence that you can do it yourself are key elements of learning digital marketing. To make it easier for you, we are listing down the best possible ways to learn digital marketing by yourself, without the need to enroll in marketing schools or institutes.
HubSpot Academy
On the web, HubSpot is the perfect place to look for anything and everything related to marketing and sales. HubSpot helps to learn about key components of marketing like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Paid Search, Email Marketing, Digital Display Marketing, Web Analytics & Reporting, and Mobile Marketing. Plus, the advantage of learning digital marketing from HubSpot Academy (online) is that the knowledge you gain is globally accepted and recognized. The Academy has a wealth of sources like certification courses, documents, video tutorials, etc. for you to learn easily.
While HubSpot is today the best source for online tutorials and certification courses, Alison’s free Diploma in E-Business course is not far behind in providing the same knowledge to marketing aspirants across the globe. This course helps you learn how to grow an online business, about advertising meaning and AdWords, and the best ways to increase your website’s local reach. Similarly, if you are determined to learn everything you need to know about social media marketing, then Social Media Quickstarter is the right place for you as a beginner. Here in every session, you get to learn all the marketing tricks related to LinkedIn, YouTube, Instagram, Pinterest, Twitter, and Facebook.
E-Books on Digital Marketing
If you think that online course programs take up a lot of your time and you want to master the art of digital marketing in the blink of an eye, then you might really need a source that provides you with a quick education. E-books on marketing can do exactly that for you. From very well-known marketing experts and authors, there are books for sale on the internet which are specially written for the lovers of reading like you. Moreover, a recent survey report by Amazon has concluded that e-books have become a popular purchase among youth today to hone their skills and gain fresh knowledge.
The advantage is that through these books you get to learn marketing faster, without making a high investment. Another plus point is that you don’t always need to be connected to the internet to learn marketing courses through these eBooks. While some books are available for purchase at reasonable prices, there are also some e-books that are available on the web for absolutely free! All you have to do is download them, store them on your PC, and get started with your self-digital marketing-learning.
Youtube Channels
If you believe you definitely need a teacher, someone who can verbally explain everything to you but doesn’t want to visit a school to do so, subscribe to a YouTube channel that deals with marketing. Provides insight. Many marketers around the world start their own channels on YouTube, with the aim of offering free classes to candidates interested in learning digital marketing themselves. For example, Social Triggers by Derek Halpern has many videos on all areas of marketing. He shares everything that can help a beginner gradually become a master in marketing. Similarly, Gary Vaynerchuk has another flagship channel, the name GaryVee that not only talks about marketing but does it in such a way that it inspires the listeners and engages them throughout the course.
Webinar Sessions
What about creating a classroom environment while learning at home? Yes, the webinar does exactly that. Many marketing experts from different countries spend some of their valuable time conducting webinars and making home-learning a classroom experience. All you have to do is enroll for the webinar, book your seat and be there to learn through sessions with as many people as you. While you are listening to the class, you will also be allowed to ask your questions through the online platform. Among today’s popular marketing experts who conduct resourceful webinars, Anik Singhal is the favorite of many.
Blogs, Case Studies, and Documents
If reading keeps you focused and motivated and you believe that reading marketing guides, document case studies, articles, and blogs are your go-to choice – that’s an equally great option.
Groups and Forums
Groups and forums make the perfect place for an informal and fun way to learn your digital marketing. Here, you meet people and share knowledge, and experiences- which ultimately add up to a practical experience. Also, once you learn you can look for work opportunities and start your career in digital marketing. Digital Point, Traffic Planet, SEO Chat Forum, etc are some of the forums that are trending among marketing and SEO addicts today.
Digital Marketing Advantages
Marketing has always been the biggest asset and liability for all businesses, irrespective of the geography and market. For any business, the return that a high investment brings like in traditional marketing is important and defines the thin red line for the marketing practice as well as the business.
It is no different from digital marketing but it has come as a boon for most businesses. With expertise in the digital form being rare and in demand, it has also contributed to the growth of technology careers, thus transforming the marketing workplace into a techno-marketing arena. Keeping all other factors constant, we will discuss the advantages of digital over traditional marketing.
Price: Digital marketing is cheaper to practice as compared to traditional marketing and thus is a highly preferred option. As and when the business chooses to use the Internet as a sales channel, going digital would be the best option. Manpower comes expensive, however, given that a well-paid worker is more skilled, it still works out to be cheaper given the costs of the current traditional marketing space.
Reach: Digital form has a low-cost global reach unlike traditional marketing, which targets local reach at a very high cost. With this in mind, the principle is more prevalent and thus enables easy and light creativity to bring about better results.
Analytics: Digital practice is highly scalable as compared to traditional marketing as it is controlled and highly scalable. Analytics is the basic tool for any marketing and digital has more to offer in this aspect than the traditional view. This enables fine-tuning strategies to focus faster and easier.
Human-ware: Compared to traditional marketing, the digital form requires less manpower thereby saving on cost. However, digital manpower is expensive, the numbers are few and the savings on the exercise itself are tremendous.
Logistics: The logistics requirements for digital marketing are very less compared to traditional marketing. To add, you don’t need the agency to look at the billboard and take a look at what is being built. All you need is the right manpower, good internet connectivity, and top-of-the-line computing equipment.
Overall, digital marketing is much more effective and efficient than traditional marketing and defines the future. With businesses growing on the Internet, digital marketing is taking the lead. If you are not already familiar with digital marketing or if you want to pursue a career in digital marketing, it is time to speak to a master.
