There is a lot to choose from when it comes to choosing the best format for your blog posts. But there are some evergreen popular content formats that rarely fail.
Having said that, remember that some formats are more suitable for some ideas than others. And most of the time the format will depend on the angle you want to take in a certain subject.
The How-To Post
It is one of the most popular blog post formats for B2B bloggers. That’s because how-to posts are great for educational content and they drive up organic search engines as people search for tutorial content types.
Use how-to post formats when your content is instructive and you want to educate your audience. Post your how-to by using helpful visuals for components that lend themselves to visual explanation, such as an instructional video or visual aid.
The Listicle
Another popular blog post format is list posts, commonly referred to as listicles. It is characterized by the content arranged in a list. These positions are recognized in their title because they include a number in their title.
List posts are great content formats for beginner bloggers because they are formulaic. Unfortunately, they’ve got a bad rap, and are often viewed as low-quality material because there are so many crap lists out there.
Having said that, if you do them properly, they are great posts that aggregate tips, tricks, or ideas on a certain topic, and they can lead to high-quality content. Plus, they can generate high traffic because people love them.
The Fun Posts
Who doesn’t love to laugh, smile, or be amazed? Entertaining content has a place in your content mix because it is fresh to your audience – as long as you use it moderately.
These types of posts are great to publish when your audience is exhausted, exhausted or could use a break from intellectual content on the web. but! Make sure you stay on the focus of your blog by making sure your funny post concept is relevant. And always keep your audience personally in mind and make sure the content you share will resonate, intrigue, and entertain them.
Infographic Post
Infographic posts have become popular, especially among B2B marketers, as they present a lot of information such as data or statistics visually. These posts require a lot of resources and if done properly, they can generate huge rewards in terms of social love, with the potential for inbound links and shares.
Remember that changing the format of your blog and expecting a sudden increase in traffic or conversions is not enough. You have to choose your blog format based on your audience. This will help you wrap your content around the best keywords to reach the right readers. Plus, look at your analysis to see which of these four blog formats your audience is viewing the most.
Ways to Get Your Blog Seen
For your blog content to get good traction, you need to spend at least 40% of your time on promotion. And your content should be good, otherwise, all your efforts will fail.
Without a steady stream of traffic to your blog, there is little opportunity to engage your audience and convert them into ardent fans.
Here are the most effective ways to promote your blog and get it noticed.
Social Media Posting and Shares
Be active on social media and actively share your posts in relevant groups. After publishing your post, share it on your Facebook wall. Also, share it with relevant groups that talk about similar topics. For example, on Twitter, you can schedule the tweets of your recent posts to be Tweeted for at least five days. And remember to change the title every time you post so that your post gets more exposure.
Guest Posting
This is the best strategic way to promote your blog to a large online population. You can guest post to encourage readers to visit your blog.
Guest posting helps you market your blog, and it sends external links from those sites. The more links your site gets, the better position it will be on various search engines.
The better placed your blog is on search engines, the more traffic you will get and this will ultimately market your blog to a variety of people online.
Building an Email List
Who buys your products and eBooks? These are the people on your email list. These are the people who comment and share your blog posts the most. The people on your email list trust you so much that you can take your time promoting your blog and letting others know about it.
So, if you haven’t built an email list, start now. Building an email list is one of the best ways to market your blog, as most of the social shares you’ll ever get will come from email lists.
Commenting on Other Blogs
Commenting on highly authoritative blogs can get you a lot of traffic. Start by identifying the top blogs in your niche, then interact and comment on those blogs regularly. This will allow bloggers and community members to notice you and visit your blog, which will generate more traffic for your blog. You may also get a guest post link or invitation.
Add Your Blog to Bookmarking Sites
These sites can drive huge traffic to your blog in no time if your blog post gets moved on their platform. When you publish a great post, try registering with some of these platforms (eg, StumbleUpon/Mix, Reddit, and Digg) and share your post there to get bookmarking traffic.
Tips To Do Your Blog Marketing
If you really want to be successful with your blog, you need to develop your own blog marketing strategy. How can you say and strategize about your blog?
Set Your Goals
Remember that you need to set goals first. For example, if you want to increase your viewership to 1000 times a day in 90 days, that’s a good goal. But, you need to add to that goal how you will do it. For example, “I will increase my views 1000 times within 90 days, through paid ads, by publishing relevant blogs daily during those 90 days and sharing them with my email list and social media connections. ”
Understand your Audience
It will be difficult to create the right content if you don’t know who your audience is, know what solutions are on the market for them, and how to get in front of your audience. Take the time to study your audience, and create an audience persona (or a few) so you know who you’re building something for.
Determine Tops Ideas
Once you’re ready with that information, start writing down topic ideas. This can help it stick to five or fewer categories in which the content will be. This way you can keep the blog narrow and not branch too wide keeping in mind the interest of your ideal audience.
Develop a Content Calendar
Now that you have the theme ideas, you’ll want to develop a content calendar so that when you’re ready, you can just look at the calendar and create it. You don’t want to brainstorm when you’re ready to write, when you’re sending your ideas to your author, or when you’re exploring PLR.
Set up a Promotional Process
You don’t want to miss anything, so make a checklist of everything you need to do to promote each blog post that you publish. For example email lists, social media, groups, ads, etc.
Be Curious
If you are curious about your niche and audience, you are going to be more interested in knowing about your topic and your audience. This means that creating content (or creating content ideas for someone else) is going to be a lot easier for you.
Don’t Give Up
Blogging for business is part of a long-term customer acquisition process. It’s not going to happen overnight. It takes a year of continuous blogging before some people really start to notice, but if you’ve chosen a niche with an audience and you’re targeting them properly, it will happen. just do not give up.
Understand the Different Marketing Channels
If you are not aware of all the different marketing channels available to you and those related to your niche (such as all the social networks you should be on, email marketing, advertising opportunities, live events, etc.), then You may have a hard time getting the word out. Research your opportunities.